New offices for Dealertrack Technologies
The story:
A new corporate identity and office relocation in Dallas, Texas for Dealertrack Technologies.
The background:
Dealertrack’s headquarters is located in Lake Success, NY with 12 locations throughout the US and Canada. Their Dallas office was moving to a new location and needed permanent signs throughout the building as well as their office space.
The requirements:
The project required easily changeable inserts and many cost- effective cubicle signs. The signage also needed to fit the modern and clean style of the corporate interior and sign modularity was an important factor for both the office space and signs throughout the building.
The challenge:
One of the challenges of the project was to keep the costs within budget while not sacrificing the design and quality of the chosen wayfinding system. The other challenge was the tight schedule for the production and installation of the signs before the dealer’s conference scheduled at the time of the building completion.
The solution:
The best fit for the project was a combination of Venus system and Venus Panel for the most effective and timely results. Venus was a natural fit for the design of the space, being flat with a modern look. Panel was a perfect fit for the many cubicle signs as it is a simple yet elegant solution and integrates beautifully into the Venus system for a complete look. Both were produced and shipped quickly in order to adhere to the time constraints and scheduled office launch.
